We’re two brand strategists who’ve spent our careers building names people choose.
We both married into Poland. We came for love and stayed because we couldn’t believe what we found: world-class products, ferocious work ethic, services the rest of Europe should envy, and almost no one telling the story.
What we found keeps us fascinated:
- A generation that’s radically different from the one before it, and still misunderstood by most of the brands talking to it.
- Polish craft, second to none and barely celebrated.
- The Polish gene for finding a way when there isn’t one. It has quietly built Silicon Valley careers, apps used by millions and a new wave of Polish brands.
- The brands that do more for Poland’s image than every promotional ministry put together.
- The founders and companies changing lives, often in towns the rest of the world couldn’t find on a map.
- A national story of defiance, resilience and David against Goliath.
Most countries would kill for that material. Poland still treats it as baggage.
We’re not here to tell Polish companies they’re doing it wrong. We’re here because we’ve seen what happens when a great product finally gets a name worth remembering, and we think Poland is next.
We’re here to transform Polish brands, help them go global under their own names, and change what “Made in Poland” means along the way.
Most agencies sell a function: a logo, a campaign, a media plan. We sell an idea: one big, brave story about who you are, built to travel and put behind everything you do.
We’re outsiders who chose to be insiders. That’s the point. We can see what you’re too close to see, and we care too much to stay polite about it.
We’re launching HOP on 11 November, Poland’s Independence Day. It felt like the right day to say hop.
Hop.Phil Jacobson and David Anson
